Methodological proposal for a new approach in the study of the Peruvian electoral process through public opinion surveys

Authors

  • Luis Huamanchumo de la Cuba Facultad de Ingeniería Económica y CCSS, Universidad Nacional de Ingeniería, Lima - Perú

DOI:

https://doi.org/10.21754/tecnia.v12i2.504

Keywords:

Opinion Polls, Conjoint Analysis, First Choice Analysis

Abstract

This paper was developed from the Consumer Behavior Theory to show how voters take his or her political election in the context of the Peruvian Political Campaign. Conjoint Analysis has been introduced in this field of the social science as a new analytical tool. This paper is a start point from which a future research would be presented with real results and pitfall that I had to face and take solutions on the way

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References

[1] Huber, Joel. "Conjoint Analysis: How we got here and where we are?" Duke University. Sawtooth Software Conference Proceedings. (1987).

[2] Huamanchumo, Luis. "Un Modelo Estadístico para Pruebas de Producto en el Contexto de la Ley de Congruencia, Primacía y Persistencia en la Teoría de la Elección del Consumidor". "TECNIA" Vol.11 N°2, pp. 47-55, (2001).

[3] Gastañaduy, Alfonso. "¿Candidato político o producto del márketing?" "Diario El Comercio", 23 de septiembre del 2002.

[4] Marder, Erick. "The Laws of Choice. Predicting Customer Behavior". The Free Press. 3-20, (1997).

[5] Johnson, Richard M. "Using Conjoint Analysis in Pricing Studies: Is One Price Variable Enough?" Chevron Chemical Company. Sawtooth Software (1996).

[6] Curry, Joseph "Profundizando en el Conjoint Analysis" Investigación y Marketing. La Revista de AEDEMO (2000).

[7] Johnson, Richard y Orme, Bryan. "How Many Questions Should You Ask In Choice-Based

Conjoint Studies?" ART Forum. Sawtooth Software Inc. (1996).

[8] Orme, Bryan. "Sample Size Issues for Conjoint Analysis Studies". Sawtooth Software Conference Proceedings (1998).

[9] Johnson, Richard y Orme, Bryan. Op. cit.

[10] Marija J., Morousis. SPSS. "Advanced Statistics" 6+.1 SPSS Inc. (1994).

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Published

2002-12-01

How to Cite

[1]
L. Huamanchumo de la Cuba, “Methodological proposal for a new approach in the study of the Peruvian electoral process through public opinion surveys”, TECNIA, vol. 12, no. 2, Dec. 2002.

Issue

Vol. 12 No. 2 (2002)

Section

Articles

License

Copyright (c) 2002 TECNIA

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