Identification of management indicators and their application for the sustainability of shopping centers in Peru

Authors

  • Rodolfo Elias Falconí National University of Engineering, Lima, Peru
  • Alexander Rivera Alegre National University of Engineering, Lima, Peru

DOI:

https://doi.org/10.21754/iecos.v25i1.2164

Keywords:

Shopping center, management indicators, traffic, sales, sustainability

Abstract

In Peru, the creation of shopping centers as an alternative to traditional food markets or neighborhood warehouses is becoming increasingly important. Taking into consideration the aforementioned, this work aims to identify and promote the application of management indicators for the sustainability of shopping centers in Peru. For this reason, analysis techniques were applied based on surveys whose emphasis is focused on the attributes of shopping centers, from the perspective of customers and the respective correlation of their dependent variables: traffic and sales. The results show that the difference in marketing strategies significantly influences the positioning of shopping centers.

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Published

2024-03-24

How to Cite

Falconí, R. E., & Rivera Alegre, A. (2024). Identification of management indicators and their application for the sustainability of shopping centers in Peru. Revista IECOS, 25(1), 13–41. https://doi.org/10.21754/iecos.v25i1.2164

Issue

Section

Research Articles