Business corporate social resposability

Abstract

Corporate Social Responsibility (CSR) is a concept whereby companies decide voluntarily to include themselves the achievement of a better society and a healthier environment. It requires constantly adapting to the changing environment, with their sights set on corporate sustainability that benefits the company and stakeholders. Firstly, this paper addresses the beginnings and evolution about CSR concept, showing the close relationship between the economic and social changes. CSR began with philanthropy actions, followed by social investment actions. However, today, a realization of responsible practices integrated to business management is set out, which proposes new models of business management. To understand CSR in business is necessary to consider performing an in-depth diagnostic; for that, it shows the various theories and models of Corporate CSR, the stakeholders and CSR management; the relationship with the current laws and implementation tools. If competitiveness is required, it is necessary to understand the company as a corporate citizen with rights and duties, as well as challenges and critical issues in management. Finally, many of regional, national and internationals CSR cases are mentions to understand the actions and responses of various companies facing the challenges of their environment and the needs of its stakeholders. .