Costos de Información en Programas de Formación de Habilidades en Pymes: Un Experimento de Campo en Servicios Publicitarios

  • Guillermo Moloche Instituto de Estudios Económicos para el Desarrollo. Lima, Perú.
  • Miguel J. Ramírez Instituto de Estudios Económicos para el Desarrollo. Lima, Perú.
Palabras clave: E-learning, PYME, Capacitación, Productividad, Curva del olvido, Microlearning

Resumen

Los trabajadores y microempresarios PYME a menudo carecen de tiempo y recursos atencionales para adquirir las habilidades técnicas y empresariales necesarias para aumentar su productividad. Ofrecer la capacitación por medios digitales es una posible solución a este problema, ya que se adecúa a la disponibilidad de tiempo de los trabajadores y empresarios y además permite personalizar interactivamente el contenido de tal forma que se maximiza el aprendizaje. Para comprobar esta hipótesis, llevamos a cabo una evaluación experimental por medio de un ensayo controlado aleatorizado en una empresa peruana de servicios publicitarios para verificar que, proporcionando una intervención de entrenamiento basado en tecnologías de e-learning de segunda generación que se adecúa a las capacidades de atención y la apretada agenda de trabajo de los colaboradores de PYME, se aumenta la comprensión de los contenidos de capacitación y la productividad laboral.

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Publicado
2016-12-01
Cómo citar
[1]
G. Moloche y M. Ramírez, Costos de Información en Programas de Formación de Habilidades en Pymes: Un Experimento de Campo en Servicios Publicitarios, tecnia, vol. 26, n.º 2, pp. 88-98, dic. 2016.
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